Gelo – Crypto-Native GTM & Growth Studio
Client Need:
Client: Gelocubed (Gelo)
Industry: Web3 Growth, Go-to-Market Strategy & Brand Positioning
Project Category: Messaging, GTM Strategy, Growth Systems & Digital Narrative
Client Need
Gelocubed (branded as Gelo) is a crypto-native GTM (go-to-market) and growth studio helping Web3 founders take their products and brands from 0 → 1 — from concept to traction and sustainable visibility. They work with early-stage Web3 protocols, launchpads, games, DeFi products, and ecosystem builders needing strategic growth, compelling messaging, and execution that resonates with target users.
Despite strong outcomes and case results, Gelo’s value narrative and service messaging needed to be clearer: combining Web3-specific growth expertise with business-focused outcomes that help prospective clients immediately grasp why Gelo, and not generic marketing agencies, is the right partner.
Problem Statement:
“Web3 founders often don’t understand how to position their project for traction — and equally, they have trouble seeing how strategic growth activities translate into real token velocity, community engagement, and long-term product adoption.”
Gelo needed to clarify its unique value, ensuring that:
Visitors instantly understand Gelo’s crypto-native growth focus (not generic marketing).
Messaging communicates results, outcomes, and real impact over buzzwords.
Site structure guides potential clients from problem → solution → engagement/lead capture.
Solution Given:
We partnered with Gelo to refine their positioning and web messaging — transforming their cryptic Web3 growth narrative into a clear, value-driven story that resonates with founders, ecosystem builders, and investors alike.
Key Deliverables:
✔ Brand Messaging Framework
Position Gelo as a Web3-native GTM & Growth Studio — one that understands both blockchain tech and traction economics.
✔ Benefits-Oriented Website Copy
Rewrote core website sections so each service isn’t just what they offer but why it matters for a Web3 project looking for adoption and sustainable attention.
✔ Service Definitions & Outcomes
Helped frame:
Brand Communications — clear narratives that hook your ideal Web3 user.
Go-to-Market Strategy — strategic launch planning that moves products from idea to real traction.
Distribution & Acquisition — product placement and audience growth approaches tailored to Web3 audiences.
✔ Case Story Highlights
Created concise impact statements from major client outcomes (e.g., $8B+ FDV visibility for Supra, 8× community growth and token performance for Warped Games, 66× inbound traffic increases for WeFI).
✔ Conversion-Focused CTAs
Guided visitors toward a consultation, strategy call, or discovery session — turning interest into engagement.
Creative Inputs:
To make Gelo’s value shine:
Simplified Web3 jargon into outcomes that executives and non-technical founders can appreciate (traction, community growth, token momentum).
Story-led messaging emphasized results over features.
Strategic CTAs and flow turned browsing into conversion paths.
Highlighted credibility signals via case impact statements and visible success metrics.
Impact & Results
Although long-term analytics require post-launch tracking, the messaging refresh and structured narrative have already enabled:
Clearer market positioning — prospective Web3 founders now immediately understand who Gelo serves and how.
Stronger differentiation — stands apart from generic digital marketing by emphasizing Web3 native growth expertise.
Outcome-led language — visitors perceive tangible impact (e.g., community growth, traffic spikes, token momentum).
Guided conversion paths — clearer journey from interest → inquiry.